圖片

您用于展示商品的圖片的質(zhì)量、清晰度和構(gòu)圖會(huì)吸引買(mǎi)家來(lái)一探究竟。以下是一些指南，說(shuō)明如何充分利用圖片來(lái)銷(xiāo)售商品：

主圖片格式

接受 JPEG (.jpg)、TIFF (.tif) 或靜態(tài) GIF (.gif) 文件格式。首選文件格式為 JPEG。對(duì)于主圖片，請(qǐng)遵循以下指南：

• 尺寸：圖片的最長(zhǎng)邊至少為 1,000 像素，這一范圍可讓買(mǎi)家利用縮放功能。*

• 構(gòu)圖：應(yīng)在白色背景上展示商品。如果商品本身是白色，請(qǐng)使用陰影來(lái)凸顯它。

示例：

在詳情頁(yè)面上針對(duì)主圖片提供縮放功能。這項(xiàng)功能讓買(mǎi)家可以了解更多商品詳情，從而令商品更具吸引力。

為了充分利用縮放功能，請(qǐng)上傳盡可能大的主圖片。

備用圖片

您最多可以使用八張備用圖片。這是您展示商品的良機(jī)。備用圖片應(yīng)展示以下內(nèi)容：

• 使用中的商品

• 重要特征的特寫(xiě)

• 不同角度

• 商品包裝

• 開(kāi)箱即用的配件

• 變形狀態(tài)（折疊、展開(kāi)、打開(kāi)、關(guān)閉等）

注意： 商品詳情頁(yè)面最多只能顯示 7 張圖片 - 一張主圖片和最多 6 張備用圖片。

以下是優(yōu)質(zhì)備用圖片的示例：

Images

The quality, clarity and composition of the images you use to display your products can invite customers to come take a closer look. Here are some guidelines to make the most out of the images that you use to sell your products.

Primary image format

Amazon accepts JPEG (.jpg), TIFF (.tif) or static GIF (.gif) file formats. JPEG is preferred. For your Primary image, use the following guidelines.

• Dimensions: Make your image at least 1,000 pixels on the longest side. This range enables customers to take advantage of zoom.*

• Composition: Just include the product on a white background. If the product is white, use a drop shadow to offset it.

Examples:

Zoom

Amazon offers Zoom functionality for main images on detail pages. This feature enables customers to explore the details that make your products appealing.

In order to take full advantage of Zoom, upload primary images that are as large as possible.

Alternate images

You can use up to eight alternate images. Here's your chance to show off your product. Alternate images should show the following views that apply:

• The product in use

• Close-ups of important features

• Different angles

• Product packaging

• Out of the box accessories

• Transformation (folded, expanded, opened, closed, and so on)

Note: The detail page is limited to showing 7 images - the main image, and up to 6 alternate images.

Here are examples of good alternate images:

Product in use	Product Packaging
Out of Box Accessories	Transformed (folded)

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