通過買家指南指導(dǎo)買家

您肯定知道，買家購(gòu)買商品前會(huì)貨比三家。在這個(gè)互聯(lián)網(wǎng)信息爆炸的大數(shù)據(jù)時(shí)代，比較商品價(jià)格、特性、存貨量、客戶服務(wù)和其他買家評(píng)論等信息，對(duì)于買家來說易如反掌。為了贏得買家信任，我們需要預(yù)測(cè)他們的具體需求并提供良好服務(wù)。

您也知道，工具商品本身很復(fù)雜。在 Amazon.com 上針對(duì)您的商品編寫買家指南是最好的方法，可以讓買家了解您的商品，從而做出正確的購(gòu)買決策。

編寫買家指南時(shí)可以套用 Amazon.com 網(wǎng)站上的“那么您想?”指南模板。

您所編寫的買家指南中可以包含您的商品。這些買家指南的鏈接也會(huì)顯示在某本指南中所包含的所有商品的寶貝詳情頁(yè)面上。這意味著，這個(gè)方法很棒，可以讓客流從您的其中一件商品轉(zhuǎn)移到您銷售 ? 的其他商品，從而提升銷售量。

請(qǐng)盡可能地多編寫幾本買家指南，并將其在 Amazon.com 上的鏈接發(fā)郵件至 tools-promotions@amazon.com。 我們正在著手將針對(duì)“五金工具”商品的所有買家指南匯總到中央智囊?guī)熘?，希望您編寫的指南也能現(xiàn)身其中。

下面列出了一些工具賣家編寫的買家指南范例

• 手動(dòng)工具的安全使用： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2FZDOK9A4W9QP/

• 前后輪胎對(duì)調(diào)小貼士： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/3U8AD2X4QWAUI/

• 疏通堵塞管道： http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2DRD0MT91ENAF/

如何編寫買家指南？

買家指南可套用“那么您想?”指南模板進(jìn)行編寫。編寫買家指南時(shí)，請(qǐng)遵循以下步驟：

1. 登錄 www.amazon.com。

2. 點(diǎn)擊 我的店鋪鏈接。例如，如果您的名字是 Jeff，您將會(huì)看到名稱為“Jeff 的店鋪”的鏈接。

3. 點(diǎn)擊鏈接下方子導(dǎo)航欄中的 好友與喜好。

4. 在左側(cè)，您將會(huì)看到編寫“那么您想?”的鏈接，位于“瀏覽”框下方。點(diǎn)擊該鏈接。

5. 根據(jù)所顯示頁(yè)面上的說明進(jìn)行操作。

Educating Customers Through Buyer Guides

You know very well that our customers do much research before they buy a product. In this age of perfect information over the Internet, customer can do easy comparison shopping on price, features, availability, customer service, and reviews from other buyers. To win their trust, we need to anticipate what they need and serve them well.

You also know that by nature, tools products are complex. Creating buyer guides on Amazon.com for your products is the best way to educate customers about your products so that they can make the right purchase decision.

You can create buyer guides using our 'So you'd like to?' guide template on Amazon.com website.

You can include your products in the buyer guides you create. Links to these buyer guides also appear on the product detail pages of all products you include in a particular guide. This means it's a great way for traffic to move from one of your products to other products you sell ? which improves sales.

Please create as many buyer guides as you can and send their links on Amazon.com to tools-promotions@amazon.com. We are creating a central repository of all buyer guides for the Tools & Hardware products, and we want to include your guides in that repository.

Some of the great examples of buyer guides created by our Tools merchants are listed below

• Be Safe with Hand tools: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2FZDOK9A4W9QP/

• Know about rotating your tires: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/3U8AD2X4QWAUI/

• Open clogged drains: http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/2DRD0MT91ENAF/

How do you create the buyer guides?

Buyer guides are created using the 'So You'd Like To?' guide template. Follow the below steps on creating a buyer guide:

1. Go to www.amazon.com

2. Click the Your Store link. For example, if your name is Jeff, you will see a link called 'Jeff's Store'.

3. Click Friends and Favorites in the sub-navigation bar below the links.

4. On the left side you will see a link Write a 'So You'd Like To?' under the Browse box. Click that link.

5. Follow the instructions from that page.

It's easy and fun!

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